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Our Thoughts on Prescriptive Analytics.
Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Is your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...

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Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

For too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...

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Business Simulation: Roadmap to Revenue

Business Simulation: Roadmap to Revenue

Every business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...

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The Advantages and Disadvantages of Simulation

The Advantages and Disadvantages of Simulation

What if your business could test its strategy in the current market without experiencing the consequences of a misstep? 

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Conquesting: How to Win New Customers in a Contracting Market

Conquesting: How to Win New Customers in a Contracting Market

In April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...

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5 Ways Unified Analytics Help Your Business

5 Ways Unified Analytics Help Your Business

The whole is greater than the sum of its parts. This phrase is often thrown around to describe mechanical elements, but what about data? While big...

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5 Prescriptive Analytics Examples to Inspire Your Strategic Decision-making Program

5 Prescriptive Analytics Examples to Inspire Your Strategic Decision-making Program

By now, you likely understand the value prescriptive analytics brings to an organization. At the peak of analytic ascendency, this tool goes beyond...

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3 Prescriptive Analytics Methods That Deliver Undeniable Results

3 Prescriptive Analytics Methods That Deliver Undeniable Results

There’s no denying the value prescriptive analytics brings to an organization, but doing so correctly is also difficult. Not only do companies need a...

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Using Prescriptive Analytics to Respond to Competitive Threats

Using Prescriptive Analytics to Respond to Competitive Threats

Competition always exists in the business world. Even for novel ideas like Uber, which was once the unexpected entrant and disruptor in...

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Predictive vs. Prescriptive Analytics: Choosing the Right Model for Your Business

Predictive vs. Prescriptive Analytics: Choosing the Right Model for Your Business

By now, you likely have a better understanding of the different types of analytics businesses utilize to benefit their strategy. From descriptive and...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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