Addicted to Results? Why Your MMM and MTA Models Have You Strung Out
Is your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...
Read MoreIs your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...
Read MoreFor too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...
Read MoreEvery business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...
Read MoreWhat if your business could test its strategy in the current market without experiencing the consequences of a misstep?
Read MoreIn April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...
Read MoreThe whole is greater than the sum of its parts. This phrase is often thrown around to describe mechanical elements, but what about data? While big...
Read MoreBy now, you likely understand the value prescriptive analytics brings to an organization. At the peak of analytic ascendency, this tool goes beyond...
Read MoreThere’s no denying the value prescriptive analytics brings to an organization, but doing so correctly is also difficult. Not only do companies need a...
Read MoreCompetition always exists in the business world. Even for novel ideas like Uber, which was once the unexpected entrant and disruptor in...
Read MoreBy now, you likely have a better understanding of the different types of analytics businesses utilize to benefit their strategy. From descriptive and...
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