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Our Thoughts on Prescriptive Analytics.
Forecasting Demand: How to Know When Your Category Is Coming Back

Forecasting Demand: How to Know When Your Category Is Coming Back

Demand drives business decisions. However, the traditional approach to demand planning lacks knowledge of the consumer state to accurately predict...

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A Story About How Brands Deliver Value, and How Technology Augments Their People to Be at Their Best

A Story About How Brands Deliver Value, and How Technology Augments Their People to Be at Their Best

An interview with Greg Silverman, CEO Concentric Every week I interview entrepreneurs and experts from around the world to share their big idea about...

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Cognitive Dissonance: Why It's Hurting Your Analytics

Cognitive Dissonance: Why It's Hurting Your Analytics

If you read our previous article, you likely have a better understanding of what cognitive dissonance is and why it typically occurs in businesses....

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What is Cognitive Dissonance in Business?

What is Cognitive Dissonance in Business?

Cognitive dissonance may be a term you’re vaguely familiar with from your college psychology course, but do you understand its implications in the...

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AI vs. AI: Everything You Need to Know About Augmented Intelligence

AI vs. AI: Everything You Need to Know About Augmented Intelligence

A lot has changed over the past decade, but no other transformation has been as drastic as the technological advancements developed during this time....

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Approaches to Predicting Human Behavior with Prescriptive Analytics

Approaches to Predicting Human Behavior with Prescriptive Analytics

Is it possible to put a percentage on the ability to accurately predict human behavior? Well, Northeastern University attempted to do so a decade ago...

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Why the Traditional Approach to Demand Planning Won’t Work Post-COVID

Why the Traditional Approach to Demand Planning Won’t Work Post-COVID

If there's one thing that's certain right now, it's that society is collectively living through unprecedented circumstances. With months of social...

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Pricing During a Pandemic: What You Should Never Do

Pricing During a Pandemic: What You Should Never Do

Every marketer has learned about the “Four Ps”: Product, price, place, and promotion. The notion is that by optimizing the appeal of one of these...

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Still Spending on Marketing? How to Make Every Dollar Do More

Still Spending on Marketing? How to Make Every Dollar Do More

Marketing is undoubtedly one of the most important business departments. From market research to targeted advertising, marketers are integral to...

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Demand Planning vs. Demand Forecasting: What's the Difference?

Demand Planning vs. Demand Forecasting: What's the Difference?

Predicting consumer demand is essential for every business. It provides sales teams with a goal they need to achieve and ensures production,...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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