By now, you likely understand the value prescriptive analytics brings to an organization. At the peak of analytic ascendency, this tool goes beyond...
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Analytics help businesses quantify the effects of their decisions every day. From marketing strategies to financial decisions, the ability to find...
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In the past decade, businesses have gone from not having enough data to having too much. With more data than companies know what to do with, many...
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When each department of an organization works seamlessly together, the business benefits from streamlined operations and improved decision-making....
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By now, you understand that MMM and MTA are like M&Ms and real cookies. Those models are the junk food of the business world and organizations have...
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Is your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...
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For too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...
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Every business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...
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What if your business could test its strategy in the current market without experiencing the consequences of a misstep?
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In April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...
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