5 Prescriptive Analytics Examples to Inspire Your Strategic Decision-making Program
By now, you likely understand the value prescriptive analytics brings to an organization. At the peak of analytic ascendency, this tool goes beyond...
Read MoreBy now, you likely understand the value prescriptive analytics brings to an organization. At the peak of analytic ascendency, this tool goes beyond...
Read MoreAnalytics help businesses quantify the effects of their decisions every day. From marketing strategies to financial decisions, the ability to find...
Read MoreIn the past decade, businesses have gone from not having enough data to having too much. With more data than companies know what to do with, many...
Read MoreWhen each department of an organization works seamlessly together, the business benefits from streamlined operations and improved decision-making....
Read MoreBy now, you understand that MMM and MTA are like M&Ms and real cookies. Those models are the junk food of the business world and organizations have...
Read MoreIs your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...
Read MoreFor too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...
Read MoreEvery business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...
Read MoreWhat if your business could test its strategy in the current market without experiencing the consequences of a misstep?
Read MoreIn April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...
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