Demand drives business decisions. However, the traditional approach to demand planning lacks knowledge of the consumer state to accurately predict...
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An interview with Greg Silverman, CEO Concentric Every week I interview entrepreneurs and experts from around the world to share their big idea about...
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If you read our previous article, you likely have a better understanding of what cognitive dissonance is and why it typically occurs in businesses....
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Cognitive dissonance may be a term you’re vaguely familiar with from your college psychology course, but do you understand its implications in the...
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A lot has changed over the past decade, but no other transformation has been as drastic as the technological advancements developed during this time....
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Is it possible to put a percentage on the ability to accurately predict human behavior? Well, Northeastern University attempted to do so a decade ago...
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If there's one thing that's certain right now, it's that society is collectively living through unprecedented circumstances. With months of social...
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Every marketer has learned about the “Four Ps”: Product, price, place, and promotion. The notion is that by optimizing the appeal of one of these...
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Marketing is undoubtedly one of the most important business departments. From market research to targeted advertising, marketers are integral to...
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Predicting consumer demand is essential for every business. It provides sales teams with a goal they need to achieve and ensures production,...
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