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Our Thoughts on Prescriptive Analytics.
5 Prescriptive Analytics Examples to Inspire Your Strategic Decision-making Program

5 Prescriptive Analytics Examples to Inspire Your Strategic Decision-making Program

By now, you likely understand the value prescriptive analytics brings to an organization. At the peak of analytic ascendency, this tool goes beyond...

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6 Key Benefits of Utilizing Prescriptive Analytics

6 Key Benefits of Utilizing Prescriptive Analytics

Analytics help businesses quantify the effects of their decisions every day. From marketing strategies to financial decisions, the ability to find...

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How a Flexible Approach to Modeling Benefits Businesses

How a Flexible Approach to Modeling Benefits Businesses

In the past decade, businesses have gone from not having enough data to having too much. With more data than companies know what to do with, many...

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Collaboration Between Data Scientists and Decision-makers? It's Possible.

Collaboration Between Data Scientists and Decision-makers? It's Possible.

When each department of an organization works seamlessly together, the business benefits from streamlined operations and improved decision-making....

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You’re an Outcome Junkie, Become a Process Junkie!

You’re an Outcome Junkie, Become a Process Junkie!

By now, you understand that MMM and MTA are like M&Ms and real cookies. Those models are the junk food of the business world and organizations have...

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Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Is your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...

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Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

For too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...

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Business Simulation: Roadmap to Revenue

Business Simulation: Roadmap to Revenue

Every business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...

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The Advantages and Disadvantages of Simulation

The Advantages and Disadvantages of Simulation

What if your business could test its strategy in the current market without experiencing the consequences of a misstep? 

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Conquesting: How to Win New Customers in a Contracting Market

Conquesting: How to Win New Customers in a Contracting Market

In April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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