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Our Thoughts on Prescriptive Analytics.
Demand Planning vs. Demand Forecasting: What's the Difference?

Demand Planning vs. Demand Forecasting: What's the Difference?

Predicting consumer demand is essential for every business. It provides sales teams with a goal they need to achieve and ensures production,...

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Simulation for Strategic Decision-making in Times of Uncertainty

Simulation for Strategic Decision-making in Times of Uncertainty

Uncertainty is a constant, yet businesses don't typically operate with this mindset. While events such as a PR crisis, market shifts, or new...

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Better, Faster and Cost-effective Decision-making in Times of Crisis

Better, Faster and Cost-effective Decision-making in Times of Crisis

Humans are creatures of habit. Waking up, brushing your teeth, heading to work, and winding down at the end of the day — the body craves a routine...

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Hero or Hubris: How to Make Sure Your Next Decision Is a Good One

Hero or Hubris: How to Make Sure Your Next Decision Is a Good One

Picture this: A snowstorm or hurricane is forecasted within the next few days. People rush to the grocery store to stock up on emergency supplies —...

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6 Key Benefits of Utilizing Prescriptive Analytics

6 Key Benefits of Utilizing Prescriptive Analytics

Analytics help businesses quantify the effects of their decisions every day. From marketing strategies to financial decisions, the ability to find...

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Sensitivity Analysis: Charting the Unknown

Sensitivity Analysis: Charting the Unknown

Why do we fear the unknown? Is it because of the anxiety the thought of making the wrong decision induces or merely the fact that unknown outcomes...

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6 Advantages of Self-service Analytics

6 Advantages of Self-service Analytics

For the modern business, self-service analytics tools are becoming an attractive option for harnessing the power of their data in a secure and...

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A Decade of Decisions: How Prescriptive Analytics Transformed Insight into Action

A Decade of Decisions: How Prescriptive Analytics Transformed Insight into Action

Nearly a decade ago, Gartner released their Analytic Ascendancy Model, defining the value different methods of analytics bring to businesses. This...

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How Better What-if Analysis Helps Companies Overcome Uncertainty

How Better What-if Analysis Helps Companies Overcome Uncertainty

Uncertainty is a daunting word for businesses. It acknowledges that the world we live in is fluid and continually changing outside of our control....

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3 Ways Predictive Analytics Are Changing Strategic Decisions

3 Ways Predictive Analytics Are Changing Strategic Decisions

Data scientists have done a good job poring over data to find absolute truths in an effort to explain consumer behavior. But looking only at historic...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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