Blog

Our Thoughts on Prescriptive Analytics.
You’re an Outcome Junkie, Become a Process Junkie!

You’re an Outcome Junkie, Become a Process Junkie!

By now, you understand that MMM and MTA are like M&Ms and real cookies. Those models are the junk food of the business world and organizations have...

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Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Is your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...

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Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

For too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...

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Business Simulation: Roadmap to Revenue

Business Simulation: Roadmap to Revenue

Every business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...

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Conquesting: How to Win New Customers in a Contracting Market

Conquesting: How to Win New Customers in a Contracting Market

In April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...

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5 Ways Unified Analytics Help Your Business

5 Ways Unified Analytics Help Your Business

The whole is greater than the sum of its parts. This phrase is often thrown around to describe mechanical elements, but what about data? While big...

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3 Prescriptive Analytics Methods That Deliver Undeniable Results

3 Prescriptive Analytics Methods That Deliver Undeniable Results

There’s no denying the value prescriptive analytics brings to an organization, but doing so correctly is also difficult. Not only do companies need a...

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Using Prescriptive Analytics to Respond to Competitive Threats

Using Prescriptive Analytics to Respond to Competitive Threats

Competition always exists in the business world. Even for novel ideas like Uber, which was once the unexpected entrant and disruptor in...

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Predictive vs. Prescriptive Analytics: Choosing the Right Model for Your Business

Predictive vs. Prescriptive Analytics: Choosing the Right Model for Your Business

By now, you likely have a better understanding of the different types of analytics businesses utilize to benefit their strategy. From descriptive and...

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How Scenario Analysis Benefits Your Business

How Scenario Analysis Benefits Your Business

Every day, businesses are utilizing different types of analyses to assist in their decision making. While, broadly speaking, analysis is the process...

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About Us


Concentric licenses an enterprise prescriptive analytics platform that enables companies to find the maximum revenue available for their brand. Leveraging existing data and analytic tools, companies build a software-enabled collaborative process that improves strategy. Concentric customers use our approach to find a roadmap to revenue that their competitors cannot. Ready to join the revolution?

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