By now, you understand that MMM and MTA are like M&Ms and real cookies. Those models are the junk food of the business world and organizations have...
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Is your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...
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For too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...
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Every business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...
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In April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...
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The whole is greater than the sum of its parts. This phrase is often thrown around to describe mechanical elements, but what about data? While big...
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There’s no denying the value prescriptive analytics brings to an organization, but doing so correctly is also difficult. Not only do companies need a...
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Competition always exists in the business world. Even for novel ideas like Uber, which was once the unexpected entrant and disruptor in...
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By now, you likely have a better understanding of the different types of analytics businesses utilize to benefit their strategy. From descriptive and...
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Every day, businesses are utilizing different types of analyses to assist in their decision making. While, broadly speaking, analysis is the process...
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