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Our Thoughts on Prescriptive Analytics.
Collaboration Between Data Scientists and Decision-makers? It's Possible.

Collaboration Between Data Scientists and Decision-makers? It's Possible.

When each department of an organization works seamlessly together, the business benefits from streamlined operations and improved decision-making....

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The New Normal Is Now

The New Normal Is Now

The pandemic continues to destroy and hurt. It’s a globally shared significant emotional event (SEE). Many people are wondering and asking, “When...

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4 What-if Analyses Needed During Times of Uncertainty

4 What-if Analyses Needed During Times of Uncertainty

When the environment we operate in changes, one question analytics leaders face is whether or not their previous work is still relevant going forward.

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Managing Business Analytics in Times of Uncertainty

Managing Business Analytics in Times of Uncertainty

Almost every company hits a sales plateau at some point—even the most respected and buzz-worthy businesses reach a tipping point during their...

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Marketing Mix Modeling vs. Agent-Based Simulation: Which One Should You Use?

Marketing Mix Modeling vs. Agent-Based Simulation: Which One Should You Use?

Marketing mix modeling and attribution is the marketing analytics industry go-to for understanding marketing's impact on business results. It has...

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4 Ways Human Behavior Forecasting Is Being Applied in Business Analytics

4 Ways Human Behavior Forecasting Is Being Applied in Business Analytics

Human behavior forecasting is not a new concept. Facebook predicts what ads you are more likely to click on. Google suggests what you might be...

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6 Reasons Why Marketing Analytics Teams Are Switching From Marketing Mix Modeling to Market Simulation

6 Reasons Why Marketing Analytics Teams Are Switching From Marketing Mix Modeling to Market Simulation

As a marketer, you feel the constant pressure to show how you are delivering value for the organization. The rise of marketing technology should be...

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5 Data Science Best Practices CDOs shared at DataX New York

5 Data Science Best Practices CDOs shared at DataX New York

A few weeks ago the Concentric team was at DataX New York. DataX continues to be one of our favorite events to attend due to the quality content and...

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Build Versus Buy: Should You Build or Buy a Predictive Analytics Solution?

Build Versus Buy: Should You Build or Buy a Predictive Analytics Solution?

I recently was at the Strata Data Conference where the conversation was focused on how to deliver on the promise of AI (or rather how to apply...

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The Differences Between AutoML and Market Simulation | Concentric Blog

The Differences Between AutoML and Market Simulation | Concentric Blog

Automated Machine Learning, commonly abbreviated AutoML, has emerged as a solution for organizations that are looking to enable their teams to use...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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