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Our Thoughts on Prescriptive Analytics.
A Decade of Decisions: How Prescriptive Analytics Transformed Insight into Action

A Decade of Decisions: How Prescriptive Analytics Transformed Insight into Action

Nearly a decade ago, Gartner released their Analytic Ascendancy Model, defining the value different methods of analytics bring to businesses. This...

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How Better What-if Analysis Helps Companies Overcome Uncertainty

How Better What-if Analysis Helps Companies Overcome Uncertainty

Uncertainty is a daunting word for businesses. It acknowledges that the world we live in is fluid and continually changing outside of our control....

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3 Ways Predictive Analytics Are Changing Strategic Decisions

3 Ways Predictive Analytics Are Changing Strategic Decisions

Data scientists have done a good job poring over data to find absolute truths in an effort to explain consumer behavior. But looking only at historic...

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How a Flexible Approach to Modeling Benefits Businesses

How a Flexible Approach to Modeling Benefits Businesses

In the past decade, businesses have gone from not having enough data to having too much. With more data than companies know what to do with, many...

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Collaboration Between Data Scientists and Decision-makers? It's Possible.

Collaboration Between Data Scientists and Decision-makers? It's Possible.

When each department of an organization works seamlessly together, the business benefits from streamlined operations and improved decision-making....

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The New Normal Is Now

The New Normal Is Now

The pandemic continues to destroy and hurt. It’s a globally shared significant emotional event (SEE). Many people are wondering and asking, “When...

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4 What-if Analyses Needed During Times of Uncertainty

4 What-if Analyses Needed During Times of Uncertainty

When the environment we operate in changes, one question analytics leaders face is whether or not their previous work is still relevant going forward.

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Managing Business Analytics in Times of Uncertainty

Managing Business Analytics in Times of Uncertainty

Almost every company hits a sales plateau at some point—even the most respected and buzz-worthy businesses reach a tipping point during their...

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Marketing Mix Modeling vs. Agent-Based Simulation

Marketing Mix Modeling vs. Agent-Based Simulation

Marketing mix modeling and attribution is the marketing analytics industry go-to for understanding marketing's impact on business results. It has...

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4 Ways Human Behavior Forecasting Is Being Applied in Business Analytics

4 Ways Human Behavior Forecasting Is Being Applied in Business Analytics

Human behavior forecasting is not a new concept. Facebook predicts what ads you are more likely to click on. Google suggests what you might be...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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