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Our Thoughts on Prescriptive Analytics.
Forecasting Demand: How to Know When Your Category Is Coming Back

Forecasting Demand: How to Know When Your Category Is Coming Back

Demand drives business decisions. However, the traditional approach to demand planning lacks knowledge of the consumer state to accurately predict...

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Why the Traditional Approach to Demand Planning Won’t Work Post-COVID

Why the Traditional Approach to Demand Planning Won’t Work Post-COVID

If there's one thing that's certain right now, it's that society is collectively living through unprecedented circumstances. With months of social...

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Pricing During a Pandemic: What You Should Never Do

Pricing During a Pandemic: What You Should Never Do

Every marketer has learned about the “Four Ps”: Product, price, place, and promotion. The notion is that by optimizing the appeal of one of these...

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Demand Planning vs. Demand Forecasting: What's the Difference?

Demand Planning vs. Demand Forecasting: What's the Difference?

Predicting consumer demand is essential for every business. It provides sales teams with a goal they need to achieve and ensures production,...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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