Blog

Our Thoughts on Prescriptive Analytics.
Concentric Makes Latka 250 Fastest-Growing SaaS Company List

Concentric Makes Latka 250 Fastest-Growing SaaS Company List

Since 2010, we've raised $4.7 million to grow faster and build our 27 person team to serve you better. Today, over 41 Brands and 5000 users deploy...

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The Future of Brand Strategy

The Future of Brand Strategy

The average expectancy for a brand’s lifespan is rapidly declining — many of the brands that exist today likely will not be here in 18 years.

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5 Prescriptive Analytics Examples to Inspire Your Strategic Decision-making Program

5 Prescriptive Analytics Examples to Inspire Your Strategic Decision-making Program

By now, you likely understand the value prescriptive analytics brings to an organization. At the peak of analytic ascendency, this tool goes beyond...

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6 Key Benefits of Utilizing Prescriptive Analytics

6 Key Benefits of Utilizing Prescriptive Analytics

Analytics help businesses quantify the effects of their decisions every day. From marketing strategies to financial decisions, the ability to find...

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You’re an Outcome Junkie, Become a Process Junkie!

You’re an Outcome Junkie, Become a Process Junkie!

By now, you understand that MMM and MTA are like M&Ms and real cookies. Those models are the junk food of the business world and organizations have...

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Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Addicted to Results? Why Your MMM and MTA Models Have You Strung Out

Is your business addicted to results? Many organizations rely on marketing mix models (MMMs) and multi-touch attribution models (MTAs) to estimate...

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Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

Escaping the Walled Garden: It’s Not the Data; It’s the Approach That Needs to Change

For too long, businesses have been willingly trapped in walled gardens as a means to collect data. And don’t just take our word for it; eMarketer...

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Business Simulation: Roadmap to Revenue

Business Simulation: Roadmap to Revenue

Every business dedicates time and resources to strategic planning in some capacity. By sorting through marketing research, making assumptions about...

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The Advantages and Disadvantages of Simulation

The Advantages and Disadvantages of Simulation

What if your business could test its strategy in the current market without experiencing the consequences of a misstep? 

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Conquesting: How to Win New Customers in a Contracting Market

Conquesting: How to Win New Customers in a Contracting Market

In April 2020, U.S. consumer spending fell by 13.6% according to The Wall Street Journal. The sharp decline in purchases is indeed a direct result of...

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About Us


Concentric licenses an enterprise prescriptive analytics platform that enables companies to find the maximum revenue available for their brand. Leveraging existing data and analytic tools, companies build a software-enabled collaborative process that improves strategy. Concentric customers use our approach to find a roadmap to revenue that their competitors cannot. Ready to join the revolution?

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