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Our Thoughts on Prescriptive Analytics.
How a Flexible Approach to Modeling Benefits Businesses

How a Flexible Approach to Modeling Benefits Businesses

In the past decade, businesses have gone from not having enough data to having too much. With more data than companies know what to do with, many...

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Collaboration Between Data Scientists and Decision-makers? It's Possible.

Collaboration Between Data Scientists and Decision-makers? It's Possible.

When each department of an organization works seamlessly together, the business benefits from streamlined operations and improved decision-making....

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5 Ways Unified Analytics Help Your Business

5 Ways Unified Analytics Help Your Business

The whole is greater than the sum of its parts. This phrase is often thrown around to describe mechanical elements, but what about data? While big...

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How Scenario Analysis Benefits Your Business

How Scenario Analysis Benefits Your Business

Every day, businesses are utilizing different types of analyses to assist in their decision making. While, broadly speaking, analysis is the process...

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Predict Human Behavior? Times of Uncertainty Make This More Important Than Ever

Predict Human Behavior? Times of Uncertainty Make This More Important Than Ever

Even though humans are creatures of habits, it has historically been difficult to predict their behavior. Slight changes in market conditions,...

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Cognitive Dissonance: Why It's Hurting Your Analytics

Cognitive Dissonance: Why It's Hurting Your Analytics

If you read our previous article, you likely have a better understanding of what cognitive dissonance is and why it typically occurs in businesses....

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What is Cognitive Dissonance in Business?

What is Cognitive Dissonance in Business?

Cognitive dissonance may be a term you’re vaguely familiar with from your college psychology course, but do you understand its implications in the...

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Simulation for Strategic Decision-making in Times of Uncertainty

Simulation for Strategic Decision-making in Times of Uncertainty

Uncertainty is a constant, yet businesses don't typically operate with this mindset. While events such as a PR crisis, market shifts, or new...

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Better, Faster and Cost-effective Decision-making in Times of Crisis

Better, Faster and Cost-effective Decision-making in Times of Crisis

Humans are creatures of habit. Waking up, brushing your teeth, heading to work, and winding down at the end of the day — the body craves a routine...

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Hero or Hubris: How to Make Sure Your Next Decision Is a Good One

Hero or Hubris: How to Make Sure Your Next Decision Is a Good One

Picture this: A snowstorm or hurricane is forecasted within the next few days. People rush to the grocery store to stock up on emergency supplies —...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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