If you read our previous article, you likely have a better understanding of what cognitive dissonance is and why it typically occurs in businesses....
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Cognitive dissonance may be a term you’re vaguely familiar with from your college psychology course, but do you understand its implications in the...
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Uncertainty is a constant, yet businesses don't typically operate with this mindset. While events such as a PR crisis, market shifts, or new...
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Humans are creatures of habit. Waking up, brushing your teeth, heading to work, and winding down at the end of the day — the body craves a routine...
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Picture this: A snowstorm or hurricane is forecasted within the next few days. People rush to the grocery store to stock up on emergency supplies —...
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Why do we fear the unknown? Is it because of the anxiety the thought of making the wrong decision induces or merely the fact that unknown outcomes...
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For the modern business, self-service analytics tools are becoming an attractive option for harnessing the power of their data in a secure and...
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Uncertainty is a daunting word for businesses. It acknowledges that the world we live in is fluid and continually changing outside of our control....
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Data scientists have done a good job poring over data to find absolute truths in an effort to explain consumer behavior. But looking only at historic...
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In the past decade, businesses have gone from not having enough data to having too much. With more data than companies know what to do with, many...
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