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Our Thoughts on Prescriptive Analytics.
Cognitive Dissonance: Why It's Hurting Your Analytics

Cognitive Dissonance: Why It's Hurting Your Analytics

If you read our previous article, you likely have a better understanding of what cognitive dissonance is and why it typically occurs in businesses....

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What is Cognitive Dissonance in Business?

What is Cognitive Dissonance in Business?

Cognitive dissonance may be a term you’re vaguely familiar with from your college psychology course, but do you understand its implications in the...

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Simulation for Strategic Decision-making in Times of Uncertainty

Simulation for Strategic Decision-making in Times of Uncertainty

Uncertainty is a constant, yet businesses don't typically operate with this mindset. While events such as a PR crisis, market shifts, or new...

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Better, Faster and Cost-effective Decision-making in Times of Crisis

Better, Faster and Cost-effective Decision-making in Times of Crisis

Humans are creatures of habit. Waking up, brushing your teeth, heading to work, and winding down at the end of the day — the body craves a routine...

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Hero or Hubris: How to Make Sure Your Next Decision Is a Good One

Hero or Hubris: How to Make Sure Your Next Decision Is a Good One

Picture this: A snowstorm or hurricane is forecasted within the next few days. People rush to the grocery store to stock up on emergency supplies —...

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Sensitivity Analysis: Charting the Unknown

Sensitivity Analysis: Charting the Unknown

Why do we fear the unknown? Is it because of the anxiety the thought of making the wrong decision induces or merely the fact that unknown outcomes...

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6 Advantages of Self-service Analytics

6 Advantages of Self-service Analytics

For the modern business, self-service analytics tools are becoming an attractive option for harnessing the power of their data in a secure and...

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How Better What-if Analysis Helps Companies Overcome Uncertainty

How Better What-if Analysis Helps Companies Overcome Uncertainty

Uncertainty is a daunting word for businesses. It acknowledges that the world we live in is fluid and continually changing outside of our control....

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3 Ways Predictive Analytics Are Changing Strategic Decisions

3 Ways Predictive Analytics Are Changing Strategic Decisions

Data scientists have done a good job poring over data to find absolute truths in an effort to explain consumer behavior. But looking only at historic...

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How a Flexible Approach to Modeling Benefits Businesses

How a Flexible Approach to Modeling Benefits Businesses

In the past decade, businesses have gone from not having enough data to having too much. With more data than companies know what to do with, many...

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About Us


The Concentric platform delivers faster, lower cost answers to questions about tomorrow. To deliver prescriptive analytics, requires a market understanding. To understand a market, requires understanding the people in it. Concentric simulation is prescriptive analytics.

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