Simulation is an analytical approach that has thrived with the exponential increase in computing power. This report explores how the Concentric Market® platform has advanced our understanding of how markets perform, including best practices, the role of simulation, and how it compares to other analytical approaches.
In this report, you will discover:
- The advantages and disadvantages of simulation and how to build consensus for results
- How to simulate a consumer market by building a framework focused on a single objective
- Where data fits into simulation, and why building a simulation does not require data at all
- The four routes that increase the confidence in the accuracy of your simulation results