Human behavior forecasting (HBF) is not a new concept. Facebook predicts what ads you might click on. Google makes search recommendations. Netflix suggests other shows you might like. All of these companies use AI to predict an individual’s needs and preferences. But what if you could forecast how entire populations behave? Leading organizations are using the science of human behavior to drive deeper insights and make smarter business decisions.
In this report, you will discover:
- Today’s forecasting challenges and a vision for the future
- The eight breakthroughs that make human behavior forecasting possible
- Two major sources of value in HBF systems that help organizations improve decision-making
- How companies like Concentric are helping improve and automate HBF systems